Tag Archives: medium

The message is the medium.

The essence of the movie is the billboard.

The medium is the medium.

You think in youtube and dream in instagram.


Even when foregrounded, it’s backgrounded.

On top.

The central medium of an age subordinates and preys upon peripheral media: think of how the video clip relates to film, novels, songs, dance, photography, theatre, etc.

“MORE, better.”

Commodities are mediums for this message.